If you see me panic, then panic!
With all the doom and gloom about the Alberta economy spewing forth from every media outlet these days, I have to admit I was a bit skeptical heading into my first major fundraising auction event of the year last Saturday night at the Enjoy Centre in St. Albert. If we’re truly in the midst of an economic meltdown, and if the world is really coming to an end, then somebody forgot to tell the Sturgeon Community Health Foundation and its supporters. In fact, looks like we broke several records this year – ticket sales, sponsorship, cash appeal revenue, and the live auction were all wwaaaayyyy up!
To test the waters, I decided to auction off a couple of live items before dinner was served, the first a Rotary Chefs Dinner for 8, the second a Rotary Backyard BBQ for 20 (my thinking is that people are likely to bid more on dinner packages when they’re hungry, not after they’ve just finished a big three-course meal!). So what happened? These two items generated a whopping $25,000…before the train had even left the station!
It’s true, the unexpectedly severe and prolonged drop in oil prices have taken their toll…in certain sectors. Some folks have lost their jobs, vacancy rates have soared, and there’s a lot of uncertainty about the new provincial and federal governments. Nonetheless, givers are still giving, as evidenced not only by last Saturday’s successful outcome, but also the outcomes of virtually every fundraising auction I conducted in the last half of 2015 (and there were many).
The Festival of Trees in Ft. McMurray last November – up more than $100,000 over the previous year; Racing For the Cure – up $110,000 over the previous year. And the list goes on and on (feel free to contact our office at 780-487-5291 if you need more proof).
As my father used to say, liars can figure but figures don’t lie. So if you have an event coming up, stay focused on a positive outcome, don’t listen to the news, and above all, use the tools and techniques outlined in my book EASY MONEY to ensure that you’re well-organized and prepared to achieve the results you deserve.
Oh, and make sure that you’ve hired the right emcee/auctioneer…wink, wink.
Photo credit: Leroy Schulz Photography